milk the fruits - beer label
I was looking for the blog post of this label and was stunned that I couldn't find it. That was because I never wrote about it. Strange.
Anyway, we did this label, I think, a year ago, maybe. It was a clear mark of the evolution from the other beer labels from the past. We changed everything, the style, the attitude, the toughness. We were inspired by a very famous shot from a well-known video game, GTA, with the pose, the view angle and the setting. The guys from Bereta came with all the little details. And like all the other labels, there are quite a few easter eggs in there, so have fun in discovering them all.