Y ou might remember the collaboration I had with Carol Beer, not too long ago, where I designed some of their beer labels and while we were experimenting with a few techniques and styles, I came up with this character to represent their brewery. This time around, they asked me if we can make a mascot out of him. And that I did. Behold, this lovely fellow that I drew by hand at first, then digitally, then turned it into a vector. Then made some really nice, fancy mock-ups with it, because why not?