ashy owl - beer label design

I have talked about my collaboration with Owl Brewery, about how this journey started, but I haven't talked about the main concept behind the label designs. Basically, the guys just wanted a different owl on each beer, an owl that comes from the same region as their hops do, or just an owl whose name or trait inspires a particular beer. To make it more interesting I thought we should try different mediums and styles as well, for each label and owl, and that's why, as I've mentioned in the previous post, I've been able to learn so much and grow, adding a lot to my skillset, alongside this collab. So it's been great so far.

Unlike the first illustration, where we had a mix of lineart illustration with a bit of a watercolour painting, this time I went for full watercolour for the owl and a little bit of digital enhancement for the backdrop.

Ashy Owl / beer label design

— watercolour on paper / digital editing —

Recently the guys switched to cans, and we also did a remake for the Ashy label. Don't tell anyone, but I like this version more than the first one.