golden fox - illustration for bereta beer

Can't believed I skipped this. It happened a long time ago, I was young(er), there was no corona in the world, and I was at my desk, drawing some stuff for Bereta's Call to Art — a campaign meant to put young or less known (and well-known, none were excluded) artists on the map. I think it's still an active campaign, you can read more about it in the link (up) if you're interested.

Anyway, so I was making this drawing, not sure if it would fit anywhere, but Bereta guy Stress took it, turned it into a pattern and a label arose soon afterwards. And the other Bereta Guys, Silviu and Adi, made an Ariana Citra IPA to go with it and also turned the label golden, which, I think, is the most awesome thing ever. I keep this bottle as like my Willy Wonka Golden Ticket.

Running Fox - beer label illustration
— watercolour & pen on paper —



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